In the past few years, we have gotten a small taste of machines gaining the ability to understand us like Siri and Alexa. It’s only now getting into the mainstream economy, with Google and Amazon the leading players.
One in five U.S households uses their smart speakers to search for and order products. Retailers are beginning to explore using smart speakers by placing them on supermarket shelves to help communicate their purchasing decisions with their customers.
While you might not think that this is a big deal for your business, we see it as a significant disruptor for every business. It shows the shift from sales staff being replaced by more convenient machine learning technologies.
In 2022 more people will start using smart speakers to:
• Send messages
• Perform searches
• Place orders
Some car manufacturers like Mercedes, BMW, Tesla, and Ford are putting smart speakers in their new car models.
No matter which industry you are in, some of your customers or potential customers will use smart speakers in 2022 to research or order your product or service, and it’s something you need to look at.
Did you know: Global shipments of smart speakers in 2021 are estimated at 186 million units.