How often have you heard the saying “The world is changing”? Probably a million times. But how often do you take the time to think about what that means? Whether you’re just starting or you’ve been in business for years, it’s essential to evolve and adapt constantly; otherwise, you’re going to fall behind (and fast)!

As a business owner, it’s vital to keep up-to-date on the latest trends and predictions in this ever-changing world to keep your competitive edge. The best writers couldn’t predict the changes we witnessed in the last 24 months, and it doesn’t seem to be slowing down anytime soon. So what can you do to stay ahead of the curve?

As leaders, we always want to plan and prepare our businesses to handle our industry’s needs next month and year. But if you ONLY look at the past (and present), there will be some opportunities and significant changes (that we know nothing about yet) that you will miss, and you might not survive some of the waves.

Our perspective is that this is the new norm; the future will be a world where we are constantly evolving to deal with the new reality shaped by natural disasters, human stupidity, and advanced technology.

At The Penguin Group, we have the honor of being at the helm of change, working with companies to help them predict and prepare for the future; our teams are trained and up to date with industry trends and predictions. And we meet weekly to discuss them and how they will affect our clients.

In the following posts, we will discuss some of the most recent trends and changes we are looking forward to in 2022, with the hope that this will get your mind thinking about how this will affect your business, and you will start to work on a plan to be part of the future.

Make it a great year.

Maurice stein – Nesanel Moeller