Influencer marketing is increasing even more in 2022. Influencer marketing has proven to be a great way to increase sales by collaborating with influencers within your niche. People buy from people. 

 

Marketers can no longer say that their products and services are great; they need to show that they are great. Consumers have become more intelligent and more distrusting than ever before. It is up to marketers to help build trust with their customers and prospects by digging deeper into their pain points and sharing valuable content that connects. 

 

Video is now the leading medium being prioritized by social media platforms, meaning it’s time to start doing video in your business instead of just talking about it.

 

Did you know: 49% of consumers depend on influencer recommendations, and 40% had purchased something after seeing it on Twitter, YouTube, or Instagram.