Customers have more options than ever before, and they are expecting more and more from their vendors. They want to be treated well, feel special, want it all faster and more accessible, and are willing to pay. Even B2B expectations have risen, leading to a customer-centric approach to business.
Customers are looking for personalization; they want you to remember everything about them and help them make decisions based on their preferences.
People want privacy; even though we know that this is not possible, we want to feel that you as a company care for our privacy.
Customers want you as a company to stand for something more than just your product or service. That is why it is vital to express your brand vision, mission, and values clearly.
Did you know:
Customers are willing to pay up to a 16% price premium for a great customer experience. (PwC)
32% of customers are willing to walk away from a brand they love because of just one bad experience. (PwC)
65% of U.S. customers find a positive experience with a brand to be more influential than advertising. (PwC)
88% of online consumers are less likely to return to a site after a bad experience. (SWEOR)
80% of customers say the experience businesses provide is just as important as their products and services. (Salesforce)